Users spend more than 2 hrs per day on mobile. App Stores, Word of mouth and Advertising contributes equally to the app discovery by users. We will drill down into these stats
87% of time spent on mobile is on Apps. 66% of all digital media time is spent on Mobile. Users spend more than 2 hrs per day on mobile. App Stores, Word of mouth, and Advertising contributes equally to app discovery by users. We will drill down into these stats.
87% of time spent on mobile is on Apps
Of the total non-voice time spent by users on Mobile, 87% is on Apps. Mobile web is 13%. Ease of use, offline functionality, one-click access from the home screen, and push notifications are some of the several reasons for this heavy tilt toward apps.
66% of all digital media time is spent on Mobile
Desktop web accounts for only 32% of digital media time spent by users. These are the US numbers. When it comes to highly mobile-penetrated countries like India where many people own smartphones but not a desktop, the trend is even more skewed toward mobile.
2hrs is the average time spent by users on Mobile per day
This chart shows the time spent by users by age per month. Young users use more often, but the elder users who adopt smartphones also contribute substantially.
35% of apps are discovered by referrals and word-of-mouth
App stores and advertising contribute almost equally to the remaining discovery. App store discovery is mainly by keyword search and featuring in specific sections. Also, be aware that the 35% attributed to referrals and word of mouth includes the recommendation articles and reviews done by popular media publications and blogs.
50% of smartphone users have a shopping app
50% of smartphone users install one or more apps from their favorite e-commerce providers. This is the big m-commerce push. These apps have the capability to engage users with the up to date product info, promotional offers, and seasonal sales.
Users install between 5 and 20 apps per month
Though Surprisingly, 25% of users install 18 apps per month. In new and growing markets like India, the numbers are on the higher side.
These stats are put together from the numbers published from time to time by comScore, Nielsen, Vserv, IAMAI, and others.
Conclusion
- Globally users spend most of their digital time on Mobiles and most of it is spent on Apps and not mobile web. If you are looking for loyalty and engagement, an app is a very powerful tool for your brand.
- Building an app is not trivial - I had written another on what to look for when you build an app for success.
- Marketing your app is also not easy - Plan for all three app discovery channels equally - App Stores (through reviews/ratings), Organic referrals, and Advertising.
This post was originally written by us on LinkedIn. Maintaining here for reference